Frequently asked questions (FAQs)

Pay Per Click (PPC):

1. What is PPC, and how does it work?

   
   PPC is a digital marketing model where you pay a fee each time someone clicks your ad. It’s a way to buy visits to your website rather than earning them organically.

2. Is PPC suitable for small businesses?

   
   Yes, PPC is highly scalable and can fit any budget, making it an excellent option for small businesses to generate quick results.

3. How do I choose the right keywords for my PPC campaigns?

   
   Use keyword research tools to find relevant, high-performing keywords with a balance of search volume and competition.

4. How can I measure the ROI of PPC campaigns?

   
   Track key metrics like cost-per-click (CPC), conversion rate, and return on ad spend (ROAS) using tools like Google Ads or analytics software.

5. How long does it take to see results from PPC advertising?

   
   PPC campaigns can deliver immediate results, but optimizing for better ROI may take a few weeks.