Frequently asked questions (FAQs)

Email Marketing:

1. What is email marketing, and how does it work?

   
   Email marketing involves sending targeted emails to your audience to nurture relationships, promote products, and drive sales.

2. How can email marketing help grow my business?

   
   It helps you engage with your audience directly, promote offers, increase customer retention, and drive repeat sales through personalized communication.

3. What is the difference between promotional and transactional emails?

   
   Promotional emails advertise products or services, while transactional emails are triggered by customer actions (e.g., order confirmations or password resets).

4. How do I measure email marketing success?

   
   Metrics like open rates, click-through rates (CTR), conversions, and ROI can help measure the effectiveness of your campaigns.

5. How often should I send marketing emails?

   
   The frequency depends on your audience and goals, but consistency is key. For most businesses, 1-3 emails per week work well.